Effective Date: September 19, 2022

Better Place Forests Co., and its subsidiaries (collectively, the “Company”), is committed to maintaining robust privacy protections for its users. This privacy policy (“Privacy Policy”) is designed to help you understand how we collect, use, and safeguard the information you provide to us, and to assist you in making informed decisions when using our Service. For purposes of this Agreement, “Service” refers to the Company’s services accessible via our website at (“Website”) and by way of our web and mobile applications, products and services, and any other products or services we make available to our users for purchase . The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Service. By accessing or using the Service, you thereby accept our Privacy Policy and our Terms of Service, and you consent to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy. Capitalized terms not defined in this Privacy Policy will have the meanings ascribed to them in the Terms of Service.

Information We Collect

Information collected via Technology and Cookies

In an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files that include an anonymous unique identifier or other tracking technologies, such as web beacons and similar technologies. We may also work with third party partners to support our use of these tracking technologies. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect information about that user and to keep a record of the user’s preferences when utilizing our Service, both on an individual and aggregate basis. If you would prefer not to accept cookies or otherwise wish to disable our use of tracking technologies, most browsers and mobile devices allow you to change your settings so as to notify you when you receive cookies or other tracking technologies are being used, and to choose whether or not to accept/allow it. Most browsers also allow you to disable or delete existing cookies or to automatically reject future cookies. Disabling cookies, however, may limit our ability to provide the Service. Certain tracking technologies we use are related to advertising networks, and through those technologies we may share certain information such as IP addresses. The information we share with those advertising networks might be combined with other information about you that those networks may have collected from other sources. To learn more about advertising networks and how to opt out of sharing information with them, please visit the following sites: and For any questions regarding our use of cookies or tracking technologies, please contact us at [email protected].

We may also receive information from you and third parties that helps us approximate your geolocation. We may, for example, use an IP address received from your browser or device to determine approximate geolocation. We may also collect geolocation information from devices in accordance with the consent process provided by your device. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit

Information you provide to us

In addition to the information provided automatically by your browser when you visit our Website, we give you the option of providing us with your name, email address, telephone number, zip code, and other information such as questions or comments related to a virtual tour or our Services. We may also collect information from you related to the location of certain documents and/or information needed as part of your end of life plan (e.g. that you keep your health insurance card in the top right drawer of your desk). You may choose to share that information with your Loved Ones or representatives via their email address, telephone number, address or other information via our Wishes website or mobile application and instructing us to send a text message or email to them. By submitting a telephone number to us you agree that a representative of Better Place Forests Co. can contact you at the number you provide, potentially using automated technology (including texts/SMS messaging) or a pre-recorded message. Your consent is not an obligation to receive any of our products and/or services. We may also collect and receive other information from you in the following ways when you: (a) create or register an account; (b) upload information to the Service; (c) submit questions, requests, other communications to us via forms (including a shopping cart), email, text messages, or other communication channels; (d) contact us for technical or customer support; (e) interact with our social media accounts; (f) participate in contests, surveys, demonstrations, or other promotional or marketing events; (g) interact with other users via the Service or other users or guests on our public forums; (h) sign up for or attend an event or visit at one of our locations; (i) provide us with your information at a third-party fair or event; or (j) apply for employment. By doing so, you are authorizing us to collect, store, and use your name, email address, telephone number, and any other information you provide to us in accordance with this Privacy Policy.
We may offer you the opportunity to refer friends or other contacts to us and share their contact information with us. Please do not refer someone to us or share their contact information with us unless you have their permission to do so.

Information provided by third parties

From time to time, we may receive Personal Information and/or Non-Personal Information from third parties, including, but not limited to, names, email addresses, telephone numbers, and demographic information. We collect, store, and use that information in accordance with this Privacy Policy.

How We Use and Share Information

Personal Information

To the extent Information is associated with an identified or identifiable natural person and is protected as personal data under applicable data protection law, it is referred to in this Privacy Policy as “Personal Information.” We may use Personal Information for purposes set forth in this Privacy Policy and in accordance with your instructions and applicable law. In general, the Personal Information you provide to us is used to help us communicate with you and provide you with the Service requested. For example, we use Personal Information for the following purposes: (a) responding to requests or inquiries from you; (b) providing customer support or technical assistance; (c) contacting you to provide updates to our products and services; (d) providing marketing materials for our products, services and features that you may be interested in; (e) monitoring the performance of our marketing efforts; (f) creating, managing, or administering your information and account, including identifying you with your account; (g) billing you and processing your financial information and other payment methods for products or purchase of the Service; (h) providing access to certain areas, functionalities, and features of our Service; (h) communicating with you about activities on our Service and policy changes; (j) undertaking activities to secure, verify or maintain the quality of the Service; (k) notifying other users that you referred them to the Service; (l) allowing you to participate in surveys or register for events, webinars or other forums; (m) contacting you to follow up on a purchase or abandoned purchase; (n) to verify your identity and to prevent fraud; (o) to enforce our terms and policies; (p) to comply with our legal obligations and as required by applicable law, rule, legal process or regulation, or as may be required for the public good; (q) including to act under exigent circumstances to protect the personal safety of users or the public; or (r) or audit purposes, or for other compliance activities.

If you provide us with Personal Information about your friends or other contacts for the purposes of referring them to our Service, we will use such information to contact them about your referral and we will use your Personal Information to let you know if you have successfully made a referral that qualifies for a benefit. We will not use or disclose sensitive Personal Information, such as race, religion, or political affiliations, without your explicit consent.

We may sell and/or share your Personal Information with third parties for the purposes of marketing and/or advertising. We may share your name, email address, and/or other contact information. Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent, or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications for purposes of sending emails from us, payment processors, data storage vendors, vendors who help us with advertising and who perform analytics into how the Service is used and how they might be improved. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy and a written contractual agreement. We may also share Personal Information as necessary to comply with applicable law, including governmental requests, law enforcement requests, and otherwise to protect the rights, privacy, safety, or property of you, us, or others, as necessary in the event of a proposed or actual reorganization, reincorporation, change of control, merger, sale, joint venture, assignment, transfer, financing, bankruptcy, public offering, or other disposition of all or any portion of our business, assets, or stock.

Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Website or in connection with the Service. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers, and other third parties at our discretion.

If our information practices materially change at any time in the future, we will post the policy changes to the Website and/or within the Services. If you do not agree with the changes, please do not use our Website and contact us with any questions you may have.

How We Protect Information

We implement reasonable security measures designed to protect your information from unauthorized access. We further aim to protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls, and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.

Transfers of Personal Information

The Personal Information you provide may be transferred to, stored, and processed within the United States or Canada, or other countries where we maintain facilities or business operations. If you choose to access or use the Service, you consent to the use and disclosure of information in accordance with this Privacy Policy and subject to applicable laws of such countries.

Your Rights Regarding Your Personal Information

You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional email communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional email. Please note that notwithstanding the promotional preferences you indicate by unsubscribing, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.

All users of our Website and/or Service may make any changes to their information, or delete it, at any time by contacting us at [email protected]. In some cases, we may not be able to delete your Personal Information and will retain and use your information as necessary to comply with the law, enforce our Website and/or Service policies, or protect ours or other’s rights, property, or safety. Please note that the deletion of your data may lead to the termination of your account and related or applicable services.

Children’s Online Privacy Compliance

The Service is not directed to anyone under the age of 18 (or other age as required by applicable law) and we do not knowingly collect Personal Information from children. If we learn that we have collected Personal Information from a child, we will take reasonable steps to delete such information from our files as soon as is practicable. By using our Site, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from a user’s misrepresentation of age.

No one under the age of 13 is authorized to submit or post any information, including personally identifying information, on our Website. Under no circumstances may anyone under age 13 use our Website. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.

As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through our Website and the Service. Therefore, this Privacy Policy does not apply to your use of a third-party website accessed by selecting a link on our Website or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.

Data Retention

We will retain your Account Data to fulfill the purposes for which it was collected and as required by applicable law. We will retain other information for as long as necessary for the purposes described in this Privacy Policy. We may keep such information after you have deactivated your account for the period of time needed for us to comply with applicable law, pursue legitimate business interests, conduct audits, comply with legal obligations, resolve disputes, and enforce our agreements.

For California Residents ONLY

If you are a resident of California, you have the following rights under the California Consumer Privacy Act (“CCPA”):

a) to know what categories of Personal Information about you we have collected and used, including how the Personal Information was collected;

b) to know what categories of Personal Information are being sold or disclosed and if it is being sold or disclosed to third parties and a list of categories of information that are sold;

c) to opt out of the sale and/or sharing of your Personal Information (click here for more information on “Personal Information Sales Opt-Out and Opt-in Rights”);

d) to access your Personal Information, including the right to download or transfer Personal Information collected during the previous 12 months (click here for more information on “Access to Specific Information and Data Portability Rights”);

e) to request that your Personal Information be deleted (click here for more information on “Deletion Request Rights”);

f) to equal service and equal price for goods or services even if you exercise your rights under the CCPA.

If you are a California resident and you want to exercise any of your rights as set forth above, please contact us at 877-830-8311 or [email protected] . For all requests, it is helpful to put the statement “California Privacy Rights” in the body of your request, describe the nature of your request, and provide your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a California resident and provide a current California address for our response. For more information click here.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Accessibility Statement

We are committed to making sure that our Site is accessible to everyone. To access this Privacy Policy in an alternative form, please contact us at 877-830-8311 or [email protected] . For more information, please see our Accessibility Statement here.

Changes to Our Privacy Policy

The Company reserves the right to change this Privacy Policy and our Terms of Service at any time. We may notify you of material changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our Website. Changes will go into effect immediately or after such time as we may determine in our discretion. You should periodically check the Website and this Privacy Policy for updates.

Contact Us

If you have any questions or complaints regarding this Privacy Policy or the practices of this Website, please contact us by sending an email to [email protected].