Santa Cruz, California
A forest nestled in the mountains
Values at Better Place Forests
01
Remember our why
Prioritize the customer and respect the significance of their decision.
02
Lead with solutions
Take ownership; if you see a problem, present a solution.
03
Move the needle
Know the numbers and what drives them.
04
Take smart risks
We grow from strategic bets and learn from our failures.
05
Feedback is a gift
Seek out direct feedback and share your perspective candidly.
06
Embrace the challenge
Be resilient, pivot quickly and don’t fear adversity.
07
Do the dishes
Great teammates do the work. Period.
Our values
Remember our why
Prioritize the customer and respect the significance of their decision.
Lead with solutions
Take ownership; if you see a problem, present a solution.
Move the needle
Know the numbers and what drives them.
Take smart risks
We grow from strategic bets and learn from our failures.
Feedback is a gift
Seek out direct feedback and share your perspective candidly.
Embrace the challenge
Be resilient, pivot quickly and don’t fear adversity.
Do the dishes
Great teammates do the work. Period.
Our Values
Remember our why
 
Prioritize the customer and respect the significance of their decision.
Lead with solutions
 
Take ownership; if you see a problem, present a solution.
Celebrate your life and leave a legacy in a stunning 84-acre forest in central California.
What makes our Santa Cruz forest special:
  • Tucked high in the mountains
  • Near state parks and the beach
  • Great birdwatching and trail walks
What’s offered in Santa Cruz
A protected forest featuring an old growth aesthetic
Pure mountain air, unobstructed vistas along the ridgelines, diverse trees and abundant birds make this coastal forest a perfect pick for California nature lovers.
A private spot for your memorial
Select an area of the Santa Cruz forest with views of towering peaks, near a peaceful pond or deep in the forest surrounded by chirping birds. You’ll pick from towering redwoods, stately firs, and twisting madrones.
A beautiful place for your loved ones to visit
Beyond the forest, visitors will enjoy being near the vintage rides of the boardwalk, Monterey Bay and state parks. Our Santa Cruz forest has a welcoming visitor’s center with restrooms.
How to find your better place
01
Get to know us
Let us introduce ourselves and answer your questions. Learn about how we maintain our forests or how we help with personalized planning
02
Tour a forest
Experience the sights and sounds of our forest and what makes each section unique. Tour online from the comfort of your own home or in person with one of our trained forest stewards.
03
Gather your loved ones
When it’s time, ashes are mixed with soil and returned to the base of your tree during your personalized memorial ceremony.
04
Leave a legacy
Give your loved ones a beautiful place to remember you and help protect a forest for future generations.
Your Santa Cruz team
Our advisors and forest stewards are here for you.
The forest itself is so beautiful and peaceful. I love that people who loved my son can go to such a breathtaking place to remember him. Thank you for giving us such a gift.
Rebecca L.
Serving you in life and death
During your tree selection
Our advisors help you select your memorial tree during a live online tour. If you visit in person later, a local forest steward will guide your tour.
At your memorial ceremony
Our forest stewards help plan a memorial ceremony that celebrates your story. They are also licensed to manage soil preparation and place ashes beneath your tree.
For years to come
From travel support to ensuring a peaceful visit, our local stewards are here for you and your loved ones.
Visiting Santa Cruz?
As locals, our forest stewards hold deep knowledge of the area. Let them help you make the most of your visit. They can recommend places to stay, dine and explore while you’re in Santa Cruz.
Ready to learn more?
Schedule your online tour today.
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